I’m a Product Designer and CRO Strategist with six years of experience building products that drive real business growth.
It all started with my first UI/UX projects in a B2B marketplace, where every screen had to earn a buyer’s trust and keep deals moving. That’s where I learned that good design is measured by its impact on both the people using a product and the business behind it.
Since then, I’ve designed mobile apps, dashboards and web platforms for fashion, travel, education, sports and more. My process: understand the users, map their journeys, simplify the workflows, and build design systems that help teams ship faster and stay consistent.
On the CRO side, I find where users drop off, turn those insights into hypotheses and validate them with A/B tests. Some tests win, many don’t, and every result shows which design changes actually move conversion and revenue.
That path also led me to a project I’m genuinely proud of, helping improve a social proof app used by more than 4,000 brands: Nudgify.
Put together, that’s how I work: user-centered product design, backed by a conversion mindset. I care about how a product feels, and just as much about the growth it brings to the business.
If you’re building a product and want a design partner who thinks beyond the pixels, let’s talk!
Hear what they say
Aji is a very talented UX designer who designed a mobile marketplace app for me from scratch. He is very responsive and good at simplifying complex workflows into manageable steps for the users to build a beautiful and intuitive interface. Our initial v1 work on the project has come to an end, but I’m definitely interested in working with him more in the future as we continue to improve our app!
Aji is a great, solid designer and a nice guy. He’s helped me develop my SaaS platform over the last couple of years, and I keep collaborating with him because he does a good job. Would definitely recommend him.
Absolutely outstanding! Aji took our complex software and transformed it into a brilliantly user-friendly interface. Aji adeptly navigated the intricacies of the design, making it intuitive and easy to understand. He demonstrated a rare combination of creativity and technical skill. Aji communicated effectively throughout the project, making sure to incorporate our feedback, and delivered a product beyond our expectations. His work truly stands out. We couldn’t be more satisfied! Five stars for Aji all the way!